The French town of Eu is planning to change its name after failing to attract potential tourists on the internet.
Anybody entering the word "Eu" in a search engine is likely to get a number of results, but most will be a reference to the past participle of the French verb avoir (to have), not to the pretty market town in Normandy.
The search also brings up pages related to the European Union.
Accordingly, the small town, which boasts a number of attractions, including an impressive château and gardens, is being bypassed.
Marie-Françoise Gaouyer, the local mayor, now has two options - to pay internet giants like Yahoo and Google thousands to put the town at the top of all "Eu" searches, or change the town's name.
"The second option appears the most sensible," said Mrs Gaouyer, adding: "As far as the internet is concerned, we have to bring ourselves up to date." Mrs Gaouyer's favoured option is Ville d'Eu (Town of Eu), with other possibilities including Eu-le-Château and Eu-en-Normandie.
The mayor, who believes tourism revenues are down by as much as a third because of the town's current name, now wants all of the alternatives put to the local population of some 8000 in a referendum.
There is likely to be opposition from traditionalists in Eu, who point to a proud history which has seen visitors to the town include Joan of Arc and William the Conqueror.
If a name change is agreed, it will take some five years to become legal, following a Parliamentary Act and government approval.